It’s been a melting pot of European quality and a passion for excellence, bubbling with personality, that was initially embraced by designing Euro Appliances’ first catalogue back in 2003, to being invited to consult and head the Marketing Division at the Eurostyle Group from early 2017 through to 2018. Our intervention, guidance, design, marketing recommendations and leadership, also exercised in our Strategic Brand Development Workshop, created a complete brand overhaul, taking the Eurostyle Group, its products, people and culture up another integral level. We respected and knew of their heritage but wanted to move them forward through design leadership and marketing role on a national scale. Developing a consistent library and resource of digitally designed assets and interactive documents for their trade outlets together with the builder network and business development managers, was just the beginning in helping their customers better navigate their European appliances and value offerings and packages. A new campaign created the Art of Euro, also showcasing Milan as its Italian Iconic Signature cooking Appliance Series, that increased sales and exposure in a more premium way without the price tag. We elevated the in-store user experience when we designed the showroom in Melbourne, that revealed the character of the Eurostyle group with its plethora of products flavoured with Italian style and flair. Our growth strategy for the Eurostyle group as a whole, was centred through many of our design and marketing initiatives, while building great relationships with suppliers and liaising with new stakeholders. This included a huge scale of projects that involved art direction, photography, product design, display and sales kits, external, internal and vehicle signage, uniform and apparel, badging and packaging, campaign copywriting, brochures, video and multi media presentations, brand loyalty programs, digital, web development, public relations and media management of various social platforms. This also in turn identified for euro to have cohesive, modern an extensive stylish product range and assembled new commercial distribution channels throughout Australia, that was always backed by superior after sales service.

Read what Mario the Director of the Eurostyle Group, had to say about working with See Design here.