In 2017, the Eurostyle group saw an opportunity to diversify their business into the outdoor kitchen range. We initiated a new name and identity and Euro Alfresco was born. From the outset, we designed and collaborated with the production and management team in the creation and development of the outdoor kitchen range, its style, the naming of kitchen collections, Laminex and stone colour swatches and the we made recommendations on the functionality and choice of selected appliances. Once we aided the design process, it was time to market and articulate the unique step by step point of difference and innovative service offering. We art directed, designed and created a video showcasing the art of euro alfresco, we initiated and sponsored key events like the HIA Building Awards to bring awareness to our campaigns and builder networks. We formulated new sales force tools and kits, point of sales displays and signage, advertising and brand guides, photography, copywriting and tender documents that showed Euro Alfresco’s sustainable and scaleable competitive advantage. All these consistently branded and designed presentation tools, attracted new distribution channels, penetrated new segments in the market, encouraged and enthused Euro’s business development managers nationally, to seek new targets audiences, shifted perceptions and exalted the credibility and reputation of the Eurostyle Group. With our connections, networks and commitment, we entered and won $50,000 through Newscorp with a digital and print advertising package. With this, we decided to streamline, measure and market with call to actions that engaged customers to use connect with our online quoting system that gave us access and increased our customer base, offered intel towards our most popular and personalised modular outdoor systems and processes and convicted consumers in making a decision to easily buy.